Who we are

Created in 2025 by Paula Layoun and Maxime Horbez, the Blue Foxes group emerged to build upon the foundations they had laid under the Jellysmack Originals banner. It represents a complementary alliance between creating content for our channels, but also for our partners.

The adventure truly began in 2016 with the creation of our first channel, "Oh My Goal," aimed at engaging football fans on social platforms. "Gamology" followed a few weeks later, focusing on the world of video games, then "Beauty Studio," "Binge Society," and 150 other channels and shows that today make up Blue Foxes' owned and operated brands.

The group has expanded worldwide, with particularly strong presences in the United States and France. Every day, the Blue Foxes teams produce around a hundred pieces of content, distributed across more than 10 different platforms to engage millions of people daily.

The Blue Foxes formula is clear: use data to fuel creativity. And always remain convinced that every piece of content can be improved.